CHALLENGE
Golden Hour found it challenging to maintain a steady stream of customers and stay on top of their marketing channels.
OBJECTIVE
Delivering a paid ads strategy to drive sales and increase orders.
METHOD
We utilised a range of content from statics to UGC and polished video content. We also used different models to appeal to a wider audience. The idea was to lean into Instagram, as their key audience are on this platform.
SUCCESS
Kinergy Media helped increase Golden Hours' orders by 40% and sell out collections for core SKUs. We drove a 570% increase in Instagram-driven revenue.

