CHALLENGE

Nutricaddie as a brand was in its infancy, when Kinergy Media onboarded as a growth partner they had been running for 3 months. Nutricaddie were struggling to pin down their core customer and drive consistent sales. They also found it challenging to build a creative strategy to grow and nurture their customers.

OBJECTIVE

Kinergy Media needed to identify the core target audience to build a creative strategy around them and deliver profitable results within a 3-month time frame.

METHOD

Conduct deep research on brand and competitor analysis, whilst building out key personas to build the creative and growth strategy around.

SUCCESS

Within the first 2 months we built up a bank of customer data to curate core personas. By the 3rd month we decreased CAC by 63%, increased ROAS to 2.35 and maintained a 3% CVR whilst scaling.

Growth has been exponential since Kinergy Media came in, Ioan & Ger really focus on strategy and execution. They make me feel like I’m their only client. They are focussed on Nutricaddie’s mission and feel a part of the team, as opposed to a third party agency. I would absolutely recommend them as an agency. They have real expertise in Meta ads and creative strategy. Definitely, Kinergy is an agency you should consider if you are looking to run ads.

Kyle Henchie

Founder