CHALLENGE

When Kinergy Media partnered with rise@bluebird, the brand had an engaged local community but no structured social presence to match it. Posting was inconsistent, there was no cohesive content strategy, and event ticket sales were being left on the table.

OBJECTIVE

Build a consistent, community-first organic social strategy across Instagram and Facebook that grew an engaged audience and directly contributed to increased event ticket sales year-on-year.

METHOD

Kinergy audited both channels and built a content system from the ground up — establishing a consistent cadence around four pillars: Event Promotion, Artist Spotlight, Reels & Video, and Menu & UGC. Strategy ran in parallel across Instagram and Facebook.

SUCCESS

Over 16 months, followers grew 130% (1,600 to 3,683), monthly engagement increased by 735% (158 to 1,319 accounts), and content now generates 61,100 views per month. Event orders grew 58% year-on-year (1,080 to 1,707) and attendees increased by 49% (1,890 to 2,818) — with reach expanding globally beyond the local Manchester community.