CHALLENGE

When Kinergy Media partnered with rise@bluebird, the brand had an engaged local community but no structured social presence to match it. Posting was inconsistent, there was no cohesive content strategy, and event ticket sales were being left on the table.

OBJECTIVE

Build a consistent, community-first organic social strategy across Instagram and Facebook that grew an engaged audience and directly contributed to increased event ticket sales year-on-year.

METHOD

Kinergy audited both channels and built a content system from the ground up — establishing a consistent cadence around four pillars: Event Promotion, Artist Spotlight, Reels & Video, and Menu & UGC. Strategy ran in parallel across Instagram and Facebook.

SUCCESS

Over 16 months, followers grew 130%, monthly engagement increased by 735%, and content now generates 61,100 views per month. Event orders grew 58% year-on-year and attendees increased by 49% — with reach expanding nation wide beyond the local York community.

Working with Kinergy is always a pleasure - their knowledge and professional approach is matched by a personable nature. They're clear-sighted, diligent and creative, a combination which is guaranteed to make them a talented asset to any business looking to improve reach and understand its demographic.

Al & Nicky

Founder